Michael Wesch is a cultural anthropologist exploring the effects of new media on society and culture. he has turned his attention to the effects of social media and digital technology on global society. His videos on culture, technology, education, and information have been viewed by millions, translated in over 15 languages, and are frequently featured at international film festivals and major academic conferences worldwide.
Michael wesch looks at how videos can be passed around almost like viral marketing and how videos like the numa numa video how the videos can be passed around by sites like digg and you tube. and how they can be sent all over the world and even mimicked.
from looking at technology and the amounts people this use this companies use twitter an youtube to get points across and even tech in this format.
creating his video 'web 2.0 the machine is us/ing us' got over 10million views and most popular rating on blogisphere which shows how messages can be so quickly passed around via web 2.0.
Monday, 14 February 2011
Monday, 17 January 2011
wikinomics
Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful.
According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.
wikinomics is now making things more simple with more choice for example itunes there is no factory with an actually made product its all form downloads. which is cutting out mass productions and distributions making is easier for both the company and customer.
prosumer: is formed from the words professional or producer with the word consumer. this is thought to be a consumer with a passive role getting involved in the process, for example someone posting on youtube is inputting into the process although they can also view.
peering:
collaboration
global plant floor
ideagora
According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.
wikinomics is now making things more simple with more choice for example itunes there is no factory with an actually made product its all form downloads. which is cutting out mass productions and distributions making is easier for both the company and customer.
prosumer: is formed from the words professional or producer with the word consumer. this is thought to be a consumer with a passive role getting involved in the process, for example someone posting on youtube is inputting into the process although they can also view.
peering:
collaboration
global plant floor
ideagora
Monday, 10 January 2011
chris andersons longtail theory
The long-tail theory is about selling less of more for example having a lot of choice and selling a few of each category, having an almost infinite shop window as the choice is so wide reaching out to a wide variety of different people with different tastes. amazon sales are mostly from obscure items which cant be found in in normal high street stores which is why they are so popular supplying niches for different audiences. sites such as amazon are now much more popular than stores such as hmv due to there vast range of products which they have on offer, which means stores will now have to compete with.
Chris Anderson the creater of the long tail theory claims that those products in low demand or have a low sales volume, these can actually make a market which could rival bestsellers if the store or distributer is large enough.
Chris Anderson the creater of the long tail theory claims that those products in low demand or have a low sales volume, these can actually make a market which could rival bestsellers if the store or distributer is large enough.
Wednesday, 1 December 2010
Wednesday, 20 October 2010
Testing culatural inversion.
express values
individualism community
independence relationships
commercialization authenticity
cultural inversion: turning culture upside down
invert means opposites
individualism & community
'we express individualism but we value community'
community: a group of people living and interacting in a shared environment, sharing a similar idea or goal in which they help. community projects connote people coming together to create something. community service is when someone has done wrong and is made to do jobs which will benefit the community. community can be a physical or mental term. more to do with values and passion.
online communities
online communities are making communicating much less personal texts and comments are much more commanly used than phone calls or meeting others.
YouTube Community.
youtube can be used as dutch courage, slagging people off that arent actually there. not engaging with there community mainly hurling abuse. people dont actually know who they are talking to.
why they express themselves for indiviuality or community?
the people on youtube express themselves as an individual giving there own views and opinions or sharing something which they find amusing, this is then viewed by others forming a community as they can create videos replying to the situation or even comment on the video
what would they gain or lose from there own tv show?
youtube stars who have gained there own tv show gains popularity from the outside communities of youtube and and make the public more aware of there existance. on the other hand, the original followers and fans on youtube will feel they are now not apart of the community and feel now on a lower level than the star they were once equal to.
are the subscribers of the videos from the same country? what does this say about the community?
subsribers to the youtube community are mainly from a range of total different countries, this shows that youtube is a much more of a varied less personal community as you can talk to someone on the other side of the world who you have never met before
ambient awareness-sites like facebook and twitter
individualism community
independence relationships
commercialization authenticity
cultural inversion: turning culture upside down
invert means opposites
individualism & community
'we express individualism but we value community'
community: a group of people living and interacting in a shared environment, sharing a similar idea or goal in which they help. community projects connote people coming together to create something. community service is when someone has done wrong and is made to do jobs which will benefit the community. community can be a physical or mental term. more to do with values and passion.
online communities
online communities are making communicating much less personal texts and comments are much more commanly used than phone calls or meeting others.
- facebook-contacting friends/very personal, only talk to friends/promotions and events.
- youtube-amatuer video sharing/connecting with people you dont know globally
- twitter -older more intelectual audience with higher character limit
- flickr- photo sharing for professionals and amatuer photgraphers
- myspace-younger audience/ showing off profiles for recognition
- tumblr-photo sharing and reblogging other photos/also opinions
- lookbook-sharing fashion trends and pictures globally
- vimeo-more proffesional aproach to youtube/filmakers looking for recognition
YouTube Community.
youtube can be used as dutch courage, slagging people off that arent actually there. not engaging with there community mainly hurling abuse. people dont actually know who they are talking to.
why they express themselves for indiviuality or community?
the people on youtube express themselves as an individual giving there own views and opinions or sharing something which they find amusing, this is then viewed by others forming a community as they can create videos replying to the situation or even comment on the video
what would they gain or lose from there own tv show?
youtube stars who have gained there own tv show gains popularity from the outside communities of youtube and and make the public more aware of there existance. on the other hand, the original followers and fans on youtube will feel they are now not apart of the community and feel now on a lower level than the star they were once equal to.
are the subscribers of the videos from the same country? what does this say about the community?
subsribers to the youtube community are mainly from a range of total different countries, this shows that youtube is a much more of a varied less personal community as you can talk to someone on the other side of the world who you have never met before
ambient awareness-sites like facebook and twitter
- each bit of information is boring but overall all updates become together as a hole update on life almost like a diary.
- an invisible dimension almost looking over life.
Friday, 1 October 2010
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