Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful.
According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.
wikinomics is now making things more simple with more choice for example itunes there is no factory with an actually made product its all form downloads. which is cutting out mass productions and distributions making is easier for both the company and customer.
prosumer: is formed from the words professional or producer with the word consumer. this is thought to be a consumer with a passive role getting involved in the process, for example someone posting on youtube is inputting into the process although they can also view.
peering:
collaboration
global plant floor
ideagora
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