Michael Wesch

Michael Wesch is a cultural anthropologist exploring the effects of new media on society and culture. he has turned his attention to the effects of social media and digital technology on global society. His videos on culture, technology, education, and information have been viewed by millions, translated in over 15 languages, and are frequently featured at international film festivals and major academic conferences worldwide.

Michael wesch looks at how videos can be passed around almost like viral marketing and how videos like the numa numa video how the videos can be passed around by sites like digg and you tube. and how they can be sent all over the world and even mimicked.
from looking at technology and the amounts people this use this companies use twitter an youtube to get points across and even tech in this format.
creating his video 'web 2.0 the machine is us/ing us' got over 10million views and most popular rating on blogisphere which shows how messages can be so quickly passed around via web 2.0.

wikinomics

Wikinomics: How Mass Collaboration Changes Everything is a book by Don Tapscott and Anthony D Williams, first published in December 2006. It explores how some companies in the early 21st century have used mass collaboration (also called peer production) and open-source technology, such as wikis, to be successful.

According to Tapscott, Wikinomics is based on four ideas: Openness, Peering, Sharing, and Acting Globally.

wikinomics is now making things more simple with more choice for example itunes there is no factory with an actually made product its all form downloads. which is cutting out mass productions and distributions making is easier for both the company and customer.

prosumer: is formed from the words professional or producer with the word consumer. this is thought to be a consumer with a passive role getting involved in the process, for example someone posting on youtube is inputting into the process although they can also view.

peering:

collaboration

global plant floor

ideagora

chris andersons longtail theory

The long-tail theory is about selling less of more for example having a lot of choice and selling a few of each category, having an almost infinite shop window as the choice is so wide reaching out to a wide variety of different people with different tastes. amazon sales are mostly from obscure items which cant be found in in normal high street stores which is why they are so popular supplying niches for different audiences. sites such as amazon are now much more popular than stores such as hmv due to there vast range of products which they have on offer, which means stores will now have to compete with.


Chris Anderson the creater of the long tail theory claims that those products in low demand or have a low sales volume, these can actually make a market which could rival bestsellers if the store or distributer is large enough.