Michael Wesch is a cultural anthropologist exploring the effects of new media on society and culture. he has turned his attention to the effects of social media and digital technology on global society. His videos on culture, technology, education, and information have been viewed by millions, translated in over 15 languages, and are frequently featured at international film festivals and major academic conferences worldwide.
Michael wesch looks at how videos can be passed around almost like viral marketing and how videos like the numa numa video how the videos can be passed around by sites like digg and you tube. and how they can be sent all over the world and even mimicked.
from looking at technology and the amounts people this use this companies use twitter an youtube to get points across and even tech in this format.
creating his video 'web 2.0 the machine is us/ing us' got over 10million views and most popular rating on blogisphere which shows how messages can be so quickly passed around via web 2.0.
