David Gauntlett

David Gauntlett is professor of media and communications at the Communication and Media Research Institute (CAMRI), University of Westminster. His teaching and research is in the area of media and identities, and the everyday creative use of digital media.is the author of several books on media and identities,and the everyday creative use of digital media.

David Gauntlett

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david gauntletts theory looks at how the media has changed due to its control over the viewers. in the past peoples everyday schedule revolved around the only or main media source which was broadcast at certain times of the day. where all people would come together. now due to new technologies and web 2.0 the big media companies don't control people as much as they did new with sites like yotube and on demand on the internet, shows can be watched at any time. there is much more freedom and the schedule is no more.